Case study 6.2
Examples of how the media has been used to raise awareness about gender-based violence

Three examples are given below of different ways to raise awareness about gender-based violence.

Breakthrough, India, an NGO supported by the United Nations Trust Fund to end violence against women, has used the media in its anti-violence work in India. It has used animated films on sexual harassment, videogames and apps. The development of a mobile app aims to help rate the gender-sensitivity of police stations in target areas and increase accountability within law enforcement agencies for responding to violence against women and girls. (UN Women, 2014)

TV exposure is another way to reveal hidden violence and has been effective as a tool in management training. One example shows an adolescent girl worker being punched in the ear and hit with some rolled up clothing for not standing up straight. Elsewhere, the undercover woman finds a fire escape padlocked shut, in a factory where workers were making shirts for a British company. The documentary also shows workers who are being asked to lie by their managers, forced to sign forms, saying that they had completed non-existent safety training. The video is an effective training tool, to help managers recognize the existence of verbal and physical abuse in factories. Source:

Radio drama in Angola to address gender-based violence has been used to promote discussion and influence policy agendas on gender based violence. The Forum of Women Journalists for Gender Equality set up the radio drama Estrada da Vida ('Street of Life') to address the sensitive subject of gender-based violence through a popular radio serial in Angola. Launched in 2009, the mini-soap tackles everyday violence against women and shows how ordinary people can have a say in local politics and policy debates. The wide public interest generated through the media coverage has resulted in an increase in the number of women prepared to come forward and make a complaint. (Solidar, 2012)